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Ever wonder why we price homes with "9s" at the end

salability of real estate

You see it all the time.  Not just in real estate but in almost every sales vertical.  In a joint experiment, MIT and the University of Chicago had three basic prices: $34, $39, and $44. The $39 item sold the best; even better than the cheaper price of $34. Customers sometimes prefer to pay a middle price because it can feel as though [...]

Record breaking mortgage rates are great for buyers and sellers

Mackenzie Rae Team | Real Estate Inventory Recovery Chart

The record breaking mortgage rates we saw pre-pandemic have continued to fall, and this is great news for buyers and sellers.  Let me explain...

Sellers often do not consider mortgage rates when selling their home, unless they are currently looking to upgrade themselves, which incidentally we are seeing a lot of right now. Sellers, however, [...]